Multilevel Marketing: You make More Money by Staying Away

Recently an old friend tried to sell me a unique business opportunity, like once in a lifetime opportunity by making me a member of Amway. For those of who don’t know Amway, it’s a multilevel marketing (MLM) company, dealing in dietary supplements.

What is Multilevel Marketing?

Multi-level marketing is a strategy that some direct sales companies use to encourage their existing distributors to recruit new distributors by paying the existing distributors a percentage of their recruits’ sales; the recruits are known as a distributor’s “downline.” All distributors also make money through direct sales of products to customers. (Investopedia)

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Fuzzy Logic: Analyzing Text Datasets

A challenging problem in analyzing text-based datasets is that a same record may be represented in multiple ways throughout the dataset. Variations can result from inconsistent naming conventions, spelling mistakes, etc. which makes it difficult to compare text data using ‘VLOOKUP’ & ‘MATCH’ functions. To match text datasets we can use something called Fuzzy Logic.

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